The beginning

Travaglini's story began in the 1920s, when Clemente Travaglini started making wine from grapes grown in his small estate vineyards.

Clemente Travaglini was the one who recognised the potential of this region by establishing the first winery in the centre of the city. His passion helped raise Gattinara's status, a commitment that has continued through the following generations.

Rebirth and development

In 1958, Giancarlo Travaglini inherited the company and passion from his father Arturo. This was a year of progress and evolution, not only within Travaglini, but from a viticultural and oenological point of view. Giancarlo, who, thanks to his curiosity, culture and passion, implemented great changes in the cellar and vineyards through pioneering research in this region, in order to improve the methods of viticulture and, therefore, the final quality of the product.

1958 is also the year in which Giancarlo designed and patented the traditional Travaglini bottle or "crooked bottle".

1958 - 2004

These years represent the greatest changes within Travaglini.

The first national and international fairs, the first recognitions and the first awards feed Giancarlo's desire to invest and grow in a developing territory, without ever compromising on quality.

During these years, Giancarlo passed his passion on to his daughter Cinzia, who, by his side, embraced the principles on which Travaglini is based, with an eye to the future.

Thanks to the analysis of the territory and cellar techniques, some labels were created, and are still part of the Travaglini catalogue today: Gattinara Tre Vigne and Il Sogno.

From 2004 to today

The fourth generation, made up of Cinzia Travaglini and Massimo Collauto, has been keeping Giancarlo's memory alive since 2004 by clinging firmly to the solid foundations built by the previous generations, and engaging in research and innovation. They continue the investments and expansions started by Giancarlo in the vineyard and in the cellar.

The fifth generation joined the business in 2019. Today, Cinzia, Massimo, Alessia and Carolina spearhead the company, leading Travaglini into the world.